Our Story

Welcome to the Assassin Family!

Saltwater Assassins was founded by Aidan Guida and Nick Leonetti in 2022 and officially launched to the public in 2023. We grew up fishing the Jersey Shore since we can remember — early mornings, salty air, and the thrill of the catch have always been part of who we are.

What started as a fun way to share pictures from our fishing trips has quickly grown into something much bigger. Saltwater Assassins is now a brand rooted in passion for the water and the lifestyle that comes with it. We're fishing big-time tournaments, partnering with other companies, and rolling out merch that represents our journey and the community around us.

We've come a long way in just a few short years — and this is only the beginning.
Have ideas, questions, or want to connect? Reach out anytime through our [Contact Page].